Wrangler

Photography

Flat‑lays (No Models) for Social

On‑Model for E‑commerce

Wrangler’s brief was two‑fold: they needed stylish, brand‑driven flat‑lays for social media and perfectly lit, on‑model shots for e‑commerce. “The social media should tell style stories; the e‑commerce should make choosing a fit effortless,” they explained.

What we did

  • Social: outfit storyboards, pocket/patch close‑ups, brand‑code compositions (stitching, rivets, leather patch).
    E‑comm: on‑model standard angles + fit notes; consistent backgrounds and lighting ratios.
  • Fabric realism: controlled grain and texture for denim across washes.

Deliverables

  • Social pack (carousels, shorts), e‑commerce stills (front/back/45° + details), clipping paths and size variants.
  • Fit‑and‑wash guide images for PDP education.