FirstCry

Photography

Website Flat‑lays (No Models)

FirstCry’s team walked in with tiny rompers, pastel blankets, and colourful toys, explaining they needed an entire online catalogue’s worth of flat‑lays. “No models, just the products, neat and adorable, in a way that feels warm and trustworthy for parents,” they said. Consistency was key.

What we did

  • Created a flat‑lay grid system (margins, spacing, prop restraint), soft natural‑light look with diffused top‑down rig.
  • Garment prep: de‑crease, invisible tape, shape retention for rompers/socks/sets.
  • Coordinated colour stories and bundles for cross‑sell visuals.
  • Authored a mini style guide to keep future teams aligned.

Deliverables

  • Web‑ready PNG/JPG with clean shadows, PSD masters, and cropping templates for PDP, PLP, and banners.
  • Reference deck of layout patterns (single, duo, kit, themed sets).